Video & Media Content Production

15 months, 1590 hours

This program will introduce students to the art and science of digital media technology. Through two tracks of study, Video or Photography, students will develop an understanding of the various media technology used in today’s communication and media industries. Students will have the opportunity to gain hands on experiences in developing productions and images, using industry standard software, hardware and camera equipment in both studio and field environments.

The core curriculum, in which all students will participate, will include training in creative development, the production cycle, TV/Film/Video production, Photography, Lighting, Project Management, Budgeting, Audio Production, as well as distribution and social media. In addition, through a clustered learning experience, students will be educated in graphic/visual design and web design.

After completing the core curriculum, students will have the opportunity to specialize in either Photography or Video/TV/Film, for further and more intense study in the selected discipline.

The Adobe Creative Suite will be taught throughout the program including, Photoshop, Illustrator, Premiere, After Effects and Audition.

This program will enhance students’ writing and communication, creative abilities, problem solving and technical/computer skills in preparation for employment.

Industry Certifications:

Adobe Certified Associate – Visual Communication
Adobe Certified Associate – Video Communication
OSHA/CareerSafe 10-Hour Certification


Required/Optional Items
Purchased through

Required Items
Purchase from any Vendor

Required Footwear

Required Safety Gear

One Shirt (ANY STYLE listed)· Black Short Sleeve Polo Shirt with BCTC Logo· Black Long Sleeve Polo Shirt with BCTC Logo

· Charcoal Crewneck Sweatshirt with BCTC Logo· Navy Zippered Microfleece with pockets with BCTC Logo 

• Cotton blue jeans, khakis/cargo pants, dress pants – proper fitting and no holes

• Skirts – appropriate length – to the knee

Closed toe shoes or athletic shoes/ sneakers Safety glasses, as needed, provided by BCTC


Video Basics, 8th edition – by Herbert Zettl

ISBN #978-1-305-95086-3    

Tool / Supply / Protective Equipment

Quantity Needed Level 1, 2, or 3 Approximate Cost Suggested Vendor
Footwear Requirement: Closed toed, shoes or athletic shoes/sneakers 1 pair Levels 1, 2, & 3 TBD Any store
Minimum 8 GB USB Removable Jump Drive 1 Levels 1, 2, & 3 $20.00 Any business supply store or Amazon
Headphones with a 1/4″ Adapter & a 1/8″ Adapter 1 Levels 1, 2, & 3 $20.00 – $50.00 Sony, Panasonic
32 GB Class 10 SDHC Card 1 Level 1 $30.00 Any store

* BCTC will pay for one pair of safety glasses (if required) and may assist with payment for the testing fees or core certification tests (first time only).  Additional safety glasses and testing fees must be paid by the student.

ACE Video & Media Content Production

Program Entrance Recommendations:

  • High School Diploma or GED
  • Completion of Algebra 1
  • Intermediate computer skills
  • Creative / artistic ability
  • Ability to work independently and in a team
  • Effective communication skills
  • Strong depth and color perception
  • Physical stamina
  • Manual dexterity

Career Pathways:

  • Video Producer/Director
  • Video Editor
  • Audio/Video Equipment Technician
  • Production Assistant