Advertising Art & Design Technology

Graphic designers find the most effective way to visually communicate messages across advertising mediums, including print, electronic, and digital media. A variety of strategies are used to problem solve for a designer’s clients that include color, typography, illustration, photography, and various print and layout techniques.

The coursework is designed to provide students with a strong foundation in the principles of design and print production through a variety of projects, including logo and stationery design, editorial layout, movie posters, magazine, newspaper, and social media advertising. Students will learn to use industry-specific software for photo manipulation, page layout, and illustration in a state-of-the-art design studio.

This program covers the following topics: fundamentals of computerized design technology, principles of typography, principles of color, product production procedures, principles of basic photography, fundamentals of graphic design, fundamentals of illustration, electronic illustration, image manipulation, page layout, project production management, and employability skills. Students will learn from each teacher in the Communications Cluster and participate in learning experiences with students from Video & Media Content Production.
Students will leave the program with a portfolio and resume preparing them both for entry into a design focused major at a postsecondary institution and internship opportunities within the graphic design and commercial art fields.