Advertising Art & Design Technology
Location: West Campus (Leesport) Instructor: Elizabeth Ireland CIP Code: 50.0402
Graphic designers find the most effective way to visually communicate messages across advertising mediums, including print, electronic, and digital media. A variety of strategies are used to problem solve for a designer’s clients that include color, typography, illustration, photography, and various print and layout techniques.
The coursework is designed to provide students with a strong foundation in the principles of design and print production through a variety of projects, including logo and stationery design, editorial layout, movie posters, magazine, newspaper, and social media advertising. Students will learn to use industry-specific software for photo manipulation, page layout, and illustration in a state-of-the-art design studio.
This program covers the following topics: fundamentals of computerized design technology, principles of typography, principles of color, product production procedures, principles of basic photography, fundamentals of graphic design, fundamentals of illustration, electronic illustration, image manipulation, page layout, project production management, and employability skills. Students will learn from each teacher in the Communications Cluster and participate in learning experiences with students from Video & Media Content Production.
Students will leave the program with a portfolio and resume preparing them both for entry into a design focused major at a postsecondary institution and internship opportunities within the graphic design and commercial art fields.
Adobe Certified Associate – Visual Communication, Graphic Design & Illustration, Print & Design Media Publication
OSHA/CareerSafe 10-Hour Certification
Required Safety Gear
Two Shirt (ANY STYLE listed)· Black Short Sleeve Polo Shirt with BCTC Logo· Black Long Sleeve Polo Shirt with BCTC LogoOPTIONAL:
· Charcoal Crewneck Sweatshirt with BCTC Logo
|• Skirts, dress shorts – cargo/denim/golf style appropriate length – to the knee and proper fitting and no holes
• Cotton blue jeans, khakis/cargo pants, dress pants – proper fitting and no holes
|Casual shoes, sneakers, dress shoes, or work boots
PLEASE NOTE: No textbook is currently required for Advertising Art & Design Technology.
Tool / Supply / Protective Equipment
|Quantity Needed||Level 1, 2, or 3||Approximate Cost||Suggested Vendor|
|Footwear Requirement: Casual shoes, sneakers, dress shoes, or work boots; No open-toed shoes or flip flops||1 pair||Levels 1, 2, & 3||TBD||Any store|
|USB Drive, minimum 8 GB||1||Levels 1, 2, & 3||$15.00||Any store|
|Spiral Bound Sketch Book – 9″ x 12″||1||Levels 1, 2, & 3||$10.00||Any store|
|Earbuds or Headphones||1 pair||Levels 1, 2, & 3||$10.00 +||Any store|
|3″, 3-Ring Binder||1||Levels 1, 2, & 3||$5.00||Any store|
|Non-Refundable Annual Use & Maintenance Fee for MacBook||1/year||Levels 1, 2, & 3||$55.00||BCTC|
* BCTC will pay for one pair of safety glasses (if required) and may assist with payment for the testing fees or core certification tests (first time only). Additional safety glasses and testing fees must be paid by the student.
Program Entrance Recommendations:
- Reading at grade level
- Addition, subtraction, multiplication, division
- Ability to read a ruler
- fractions, decimals, percentages
- ratio & proportion
- Problem solving/troubleshooting skills
- Hand-eye coordination
- Artistic ability/creativity
- Ability to multi-task
- Graphic Designer
- Desktop Publishing Specialist
- Art/Creative Director
- Multimedia Artist
- Web Page Designer
- Display Designer
- Packaging Designer
- Multimedia Artist