Video & Media Content Production

Video & Media Content Production

Location: West Campus     Instructor: James Del Conte | Ben Hasty     CIP Code: 50.0602

This combined program will introduce students to the art and science of digital media technology. Through two tracks of study, Video and Photography, students will develop an understanding of the various technology and techniques used in today’s communication, media, film and streaming industries. Students will have the opportunity to gain hands-on experiences and develop technical understanding by producing digital media and content for various platforms using industry standard software, hardware and camera equipment in both studio and field environments.

The core curriculum, in which all students will participate, includes training in creative development, the production cycle, TV/video/film production, photography, lighting, project management, budgeting, audio production, photo and video editing, 360-degree/VR and drone technology, distribution and streaming media. In addition, students will be educated in graphic and visual design through clustered learning experiences.

The Adobe Creative Suite, including Photoshop, Illustrator, Premiere, After Effects, and Audition, will be taught throughout the program.

This program will enhance students’ writing and communication, creative abilities, problem solving, and technical/computer skills in preparation for college and employment.

Industry Certifications:

Adobe Certified Associate – Visual Communication
Adobe Certified Associate – Video Communication
OSHA/CareerSafe 10-Hour Certification


Required/Optional Items
Purchased through

Required Items
Purchase from any Vendor

Required Footwear

Required Safety Gear

One Shirt (ANY STYLE listed)
· Black Short Sleeve Polo Shirt with BCTC Logo
· Black Long Sleeve Polo Shirt with BCTC LogoOPTIONAL:
· Charcoal Crewneck Sweatshirt with BCTC Logo
• Cotton blue jeans, khakis/cargo pants, dress pants – proper fitting and no holes

• Skirts – appropriate length – to the knee

Closed toe shoes or athletic shoes/ sneakers Safety glasses, as needed, provided by BCTC


The links provided for the book title will take you to Please note that you are NOT required to purchase the book from Amazon. You may purchase the book from any vendor.

Video Basics, 8th edition – by Herbert Zettl

ISBN #978-1-305-95086-3    

Tool / Supply / Protective Equipment

Quantity Needed Level 1, 2, or 3 Approximate Cost Suggested Vendor
Footwear Requirement: Closed toed, shoes or athletic shoes/sneakers 1 pair Levels 1, 2, & 3 TBD Any store
Minimum 8 GB USB Removable Jump Drive 1 Levels 1, 2, & 3 $20.00 Any business supply store or Amazon
Headphones with a 1/4″ Adapter & a 1/8″ Adapter 1 Levels 1, 2, & 3 $20.00 – $50.00 Sony, Panasonic
32 GB Class 10 SDHC Card 1 Level 1 $30.00 Any store

* BCTC will pay for one pair of safety glasses (if required) and may assist with payment for the testing fees or core certification tests (first time only).  Additional safety glasses and testing fees must be paid by the student.

Communications Cluster Photo

Program Entrance Recommendations:

  • Read and interpret technical material at grade level
  • Completion of Algebra 1
  • Intermediate computer skills
  • Creative/artistic ability
  • Ability to work independently and in a team
  • Effective communication skills
  • Strong depth and color perception
  • Physical stamina
  • Manual dexterity

Career Pathways:

  • Audio/Video Equipment Technician
  • Commercial / Industrial Photographer
  • Photographic Process Worker
  • Portrait / Wedding Photographer
  • Production Assistant
  • Video Camera Operator
  • Video Editor
  • Video Producer / Director
  • Audio Technician
  • Cinematographer
  • Communications Manager
  • Media Specialist
  • Producer/Director
  • Production Manager
  • Technical Director